Out of this world gaming

EPOS Gaming is a serious player when it comes to engineering gaming headsets that allow gamers the full experience of sound. But the gaming market is highly competitive, and while half the world is gaming (!), audio is still considered a nice to have, not a need to have. EPOS Gaming wanted to position itself as the top audio expert within this business.

Insight: You need audio to fully immerse yourself.

Research told us that to many people, gaming isn’t about continuous performance improvement and a dream of being signed by a professional E-sports team.

They use gaming as an immersive activity – an alternative to reading, watching TV, or doing yoga. But in order to get the full immersive experience and make gaming more fun, sound plays as important a role as vision.

If you want to become a big brand, behave like one. That’s why we went all into create a stunning visual world with references for grown-up gamers, showing them a safe space where they could enjoy the gaming experience to the fullest by using sound.

Rollout

While most gaming audio producers almost exclusively target teens, we decided to aim higher. Grown-up gamers hold the financial means for better equipment and by showing them something high-quality, we would surely set EPOS Gaming apart from the rest of the market.

EPOS Gaming managed to introduce themselves to the global gaming communities with quite a bang, gaining:

• 60 million views worldwide
• 225 million impressions
• 1 million clicks